Tech Modernization Opportunity to modernize the tech stack to boost site performance and security, enabling API integrations with inventory, payments, and CRM for a more reliable sales funnel.

Online Ordering Enhance online ordering and catalog experience with a responsive, self-serve parts catalog, real-time stock visibility, and seamless checkout to attract local buyers and compete with larger online retailers.

Inventory Efficiency Implement inventory and procurement optimization to reduce stockouts and carrying costs, including SKU level tracking and supplier integrations that support faster order fulfillment for DIY and shop customers.

Local Marketing Local marketing and search optimization to attract Wilmington area customers, including Google Business Profile optimization, local SEO, and targeted promotions for automotive services and parts bundles.

Partnership Growth Explore strategic partnerships and channel expansion with independent repair shops and regional distributors, offering reseller pricing, bulk kits, and a partner portal to drive repeat business.