Autometrics

Motor Vehicle ManufacturingMichigan, United States11-50 Employees

Autometrics collects real-time US new-vehicle shopper data from more than 150 third-party sources, spanning all makes and models, to provide market insight for automakers, their agencies, and analysts. Within the motor vehicle manufacturing ecosystem, it enables visibility into demand at national, regional, and DMA levels, helping clients identify competitive threats and opportunities, calibrate incentives and marketing tactics, measure media effectiveness, and optimize pricing and inventory. The data is framed as a comprehensive, real-time measure of lower-funnel demand in the US new-vehicle market. The company operates from Troy, Michigan, and has been active since 2009. Its customers include original equipment manufacturers, their agencies, and analysts who rely on granular demand insights across markets. In 2023, Autometrics announced partnerships with DealerBuilt and Vistadash to broaden its analytics capabilities.

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