Strategic partnerships Leverage Cogent Company network and recent acquisitions (Central States Group) to identify cross-sell opportunities for pumping and process equipment across expanded geographic footprints and distributor channels.

Industry focus Target utility and water/wastewater verticals where Automatic Engineering serves; offer integrated solutions combining pumps, controls, instrumentation, and emergency power gear to replace fragmented supplier relationships.

Digital footprint Utilize CRM and marketing tech stack (Salesforce Marketing Cloud, Smartsheet, WordPress) to nurture prospects, run targeted campaigns, and track engagement for sales-ready accounts in utilities and industrial sectors.

Growth signals Revenue in the low-to-mid multi-million range with a small team; identify partnerships or channel programs to scale coverage, especially with Cogent’s acquisitions expanding geographic reach.

Product expansion Position as a one-stop provider for pumping, process equipment, and emergency power switching and monitoring gear; upsell related services and maintenance contracts to deepen customer lock-in.