Industry fit Target contractors, management and service companies, building owners, and hardware manufacturers that operate in facilities management and HVAC sectors, leveraging Automated Decision's 30+ years of domain experience to position as a trusted software partner.

Mid-market potential With 11-50 employees and revenue in the 1M-10M range, pursue mid-market deals where custom integration and ongoing support are valued, offering scalable software solutions that grow with customer facilities portfolios.

Tech stack leverage Highlight capabilities around e-commerce, analytics, and customer engagement tools (WooCommerce, Google Analytics, Freshchat) to win clients seeking digital commerce, data-driven decisions, and improved customer interactions within their facilities ecosystems.

Value proposition Emphasize customer-first, relationship-driven approach and performance outcomes to differentiate in a competitive landscape, offering implementation success, measurable ROI, and long-term maintenance as key sales hooks.

Growth opportunities Explore cross-sell of facility management and HVAC-focused software solutions to similar large players in the utilities, building automation, and hardware manufacturing spaces, leveraging 30+ years of industry experience for credibility.