Insights

Growing Franchise Network Auto Magic has expanded significantly through its franchise model, now repairing over 4000 vehicles monthly across South Africa. This indicates a strong market presence and a steady demand for their repair services, presenting opportunities to offer complementary automotive or insurance-related solutions.

Technology-Driven Operations The company's use of electronic data systems for job monitoring, fair pricing, and turn-around time management demonstrates an innovative approach to efficient repair management. There is potential to introduce advanced software tools or services that further optimize their digital workflow.

Insurance Industry Focus Auto Magic offers free assessments to contracted insurers and brokers, emphasizing its close ties to insurance partners. Building relationships or providing solutions that streamline claims processing or enhance data sharing could open additional collaboration avenues.

Market Leadership Opportunity By delivering unique repair concepts and efficient client service, Auto Magic positions itself as a leader in the South African motor body repair industry. There is an opportunity to supply products or services that enhance their competitive edge, such as training, equipment, or parts distribution.

Revenue and Growth Potential With revenues estimated between $25 million and $50 million and a demonstrated growth trajectory, Auto Magic represents a lucrative target for investment or partnership opportunities in automotive services, technology, or franchise expansion support.

Similar companies to Auto Magic

Auto Magic Tech Stack

Auto Magic uses 8 technology products and services including WordPress, Open Graph, Google Maps, and more. Explore Auto Magic's tech stack below.

  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • Google Maps
    Maps
  • Slider Revolution
    Miscellaneous
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • Animate.css
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Auto Magic's Email Address Formats

Auto Magic uses at least 1 format(s):
Auto Magic Email FormatsExamplePercentage
Last@automagic.co.zaDoe@automagic.co.za
50%
Last@automagic.co.zaDoe@automagic.co.za
50%

Frequently Asked Questions

What is Auto Magic's official website and social media links?

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Auto Magic's official website is automagic.co.za and has social profiles on LinkedIn.

What is Auto Magic's NAICS code?

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Auto Magic's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Auto Magic have currently?

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As of December 2025, Auto Magic has approximately 372 employees across 4 continents, including AfricaAsiaNorth America. Key team members include Business Owner: A. L.Owner: G. S.Managing Partner: R. S.. Explore Auto Magic's employee directory with LeadIQ.

What industry does Auto Magic belong to?

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Auto Magic operates in the Motor Vehicle Manufacturing industry.

What technology does Auto Magic use?

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Auto Magic's tech stack includes WordPressOpen GraphGoogle MapsSlider RevolutionPHPBootstrapAnimate.cssGoogle Analytics.

What is Auto Magic's email format?

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Auto Magic's email format typically follows the pattern of Last@automagic.co.za. Find more Auto Magic email formats with LeadIQ.

When was Auto Magic founded?

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Auto Magic was founded in 2000.

Auto Magic

Motor Vehicle ManufacturingGauteng, South Africa201-500 Employees

Auto Magic Holdings opened for business some 14 years ago with one operation in Pretoria which was sold to the very first Franchisee very soon thereafter.

For several years thereafter Hein Scheffer developed repair and electronic data capturing and management systems. During this period growth was fairly slow, but during 2007 the Franchise concept became well known for its success and very soon all major metro area open points were sold.

Auto Magic Franchisees now repair over 4000 vehicles every month in South Africa and via our Authorized agent concept we are confident that number will grow substantially in the next few years.

The Auto Magic repair concept is unique in the South African motor body repair industry. 

Repair work is directed from the Franchisor to the Franchisee, using client choice/convenience and this allows Auto Magic to monitor each and every job as it progresses through the repair cycle. 

Each assessment, which is offered free of charge to contracted Insurers and Brokers is checked thoroughly by our internal assessors and in this way we ensure fair an accurate pricing. 
Our electronic data system tracks turn-around times and we are able to further reduce the overall cost of repair by ensuring now waste in rental car usage.
 
Auto Magic’ concept allows Insures and Brokers to do what they do best and to leave the repair cycle to us whilst watching every step of the repair from the comfort of their own desks simply by logging onto our Electronic Platform!

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2000
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Auto Magic's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Auto Magic's revenue is estimated to be in the range of $25M$50M

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