GS1 Digital Links AUTHENTIC LABS offers a platform to implement compliant GS1 Digital Links, presenting a sales opportunity to consumer brands seeking modern, standards-compliant product experiences across the last mile.

Dynamic Product Content Their Real platform delivers location-based, multilingual content and dynamic CTAs tied to SKUs, enabling brands to increase engagement and conversion without disrupting retail partnerships.

Privacy‑First Insights With built-in polls, surveys, analytics, and privacy-first data practices that avoid PII collection, there is a differentiator for brands needing compliant consumer insights and trust.

Real-Time Last Mile Access to real-time GS1 scan data and parsed attributes offers a compelling value proposition for brands to optimize last-mile experiences, reduce friction, and boost post-purchase engagement.

Synergy with Retail The platform enhances the purchase experience while respecting retail channels, creating opportunities to upsell or cross-sell value-added content packages to existing CPG and supplement brands.