Strategic Brand Partners Auteco SAS represents KTM and Husqvarna, and since 2020 also TVS, reflecting a diversified portfolio and established manufacturer partnerships. Sales opportunities exist in cross-brand cross-sell, bundled services, and leveraging brand loyalty across Colombia.

New Model Momentum Recent 2026 launches including Apache RTX 300 and TVS Apache RTR 160 4V ABS / RTR 200 FI 4V ABS indicate active product rollouts and demand generation. Targeted campaigns can focus on early adopters, aftersales, and accessory bundles for new owners.

Market Positioning Leader in motorcycle assembly in Colombia with nearly 80 years of presence and a robust service network. Opportunities exist to expand aftersales revenue, spare parts, lubricants, and accessories through enhanced service packages and loyalty programs.

Growth via Mobility Auteco Mobility has publicized electric buses and a broad mobility portfolio, signaling a strategic tilt toward sustainable transport. Potential upsell to fleets and commercial operators with EV integrations, charging solutions, and service agreements.

Digital & Data Readiness Active use of LinkedIn Ads, Twitter Ads, HubSpot Analytics, and CRM/website tools suggests a data-driven sales approach. Leverage these channels for targeted lead generation, partner co-marketing, and lifecycle nurture to convert dealer and fleet opportunities.