Funding and Partnerships The Australian Olympic Committee (AOC) operates as a non-profit funding body for athletes and programs, with recent activity including Medal Incentive Funding and partnerships (e.g., with ClickView) to engage schools. Sales opportunity: explore sponsorship, program funding, and in-school engagement packages aligned with youth education and school partnerships.

Leadership and Growth Recent leadership changes include the appointment of a new chief executive. This represents a potential opening for new strategic partnerships, sponsorships, and collaboration opportunities tied to Australia’s Games ambitions and youth outreach as leadership priorities shift.

Event and Honours Platform AOC participation in national honours and involvement in major events indicates strong national visibility and stakeholder engagement. Sales angles include event sponsorships, branded recognition opportunities, and corporate partnerships tied to national sport achievements and Olympism education.

Youth and Education Focus AOC runs education programs like Olympics Unleashed and the Change-Maker program, plus school initiatives via partner platforms. Opportunity for sales teams to offer digital education tools, licensing, content partnerships, and curriculum-aligned experiential programs for schools.

Sponsorship and Growth Potential With revenue in the low millions and a broad athlete funding mandate, there is room for scalable partnerships across athlete development, regional games, and new program funding. Consider multi-year sponsorships, performance-based grants, and co-branded initiatives tied to Olympic performance and community health outcomes.