Sustainability Lead Aurinkomatkat positions itself as Finland’s most sustainable travel brand and recently formalized a Green Key partnership. This creates a sales opportunity to offer eco-conscious corporate travel programs, sustainable package upsells, or green-certified accommodations and experiences for aligned B2C/B2B clients.

Brand Trust & Scale With 60 years in markets, Finnair Group backing, and a strong corporate reputation as Finland’s most trusted tour operator, there is potential to upsell premium travel products, loyalty initiatives, and cross-sell with Finnair’s network to high-value customers.

Digital & Ops Readiness The tech stack includes AWS, Salesforce, Service Cloud, DocuSign and a digital sales channel. This indicates readiness for B2B self-service portals, enterprise booking integrations, and streamlined contract/workflow automation for corporate accounts and travel agencies.

Mid-Mized Growth Revenue is in the mid-hundreds of millions with 51–200 employees, suggesting opportunities to target mid-market travel programs, group departures, and SME partnerships that can scale collaboratively without enterprise-level complexity.

Partnership Opportunities Past collaboration with Green Key shows openness to sustainability-focused partnerships. There is room to propose joint marketing programs, co-branded campaigns, or integrations with sustainability platforms to attract eco-minded organizations and tourism partners.