Untapped verticals Expand into high-potential categories beyond auctions such as cars and real estate, with a focus on apparel, footwear, home, garden and workshops to broaden inventory and attract more buyers.

Growing marketplace Leverage Aukro's 4.5 million registered users and 4 billion CZK annual transactions to upsell premium seller services, targeted advertising, and boosted listing formats that drive faster sales for both small and medium sellers.

Mobile first Capitalize on the large user base and transition to mobile-friendly experiences, including push notifications and social sharing, to increase engagement, reduces churn, and boost auction activity among younger buyers and new apartment setups.

Eco and second‑hand branding Position Aukro as the go-to safe space for giving items a new life, aligning with sustainability trends to attract environmentally conscious buyers and sellers, and expanding marketing partnerships with eco-focused brands.

Data driven growth Utilize Google Analytics, Matomo, and other analytics tools to identify top converting categories and buyer journeys, enabling targeted outreach, optimized pricing strategies, and higher conversion rates for sellers expanding into new verticals.