Sustainability/DIY Audience Target households and professionals in woodworking, gardening, and home improvement markets through cross-sell of magazines, special interest publications, and new media commerce initiatives to capitalize on their ongoing DIY projects and home enhancement interests.

Media + Commerce Leverage August Home Publishing’s integrated media and ecommerce ecosystem (print magazines, TV show, store, wholesale division, mail-order, and online platform) to offer bundled advertising, sponsored content, and product placements aligned with Woodsmith, Garden Gate, Cuisine at Home, and ShopNotes audiences.

Smart Home Synergy Capitalize on the smart home category by promoting compatible security and automation products through the Woodsmith brand, leveraging existing tech stack familiarity with readers to upsell smart devices, doorbells, locks, and related accessories.

Strategic Partnerships Explore partnerships with retailers and manufacturers (e.g., tools, kits, garden gear) for co-branded content, exclusive offers, and distribution via The Woodsmith Store and wholesale channels to expand reach and accelerate revenue per customer.

Growth via Digital Expansion Invest in digital monetization and targeted marketing through the new media group and web presence to grow online subscriptions, e-commerce sales, and digital ad revenue, leveraging data from existing analytics and audience insights to optimize campaigns.