Regional HVAC Distributor Auer Steel & Heating Supply Co. operates as a full-service HVAC distributor serving Wisconsin, Minnesota, eastern North Dakota and the Upper Peninsula of Michigan, presenting opportunities to expand regional supplier partnerships, fleet incentives, and localized marketing programs.

Family Leadership Third-generation Curtes family leadership indicates a stable, long-term customer base with potential for structured account development plans, loyalty programs, and strategic planning conversations around succession-ready partnerships.

Mid-Market Scale With 51-200 employees and estimated revenue between 100M and 250M, there is potential for targeted procurement optimization programs, tiered service offerings, and scalable technology solutions that fit mid-market distribution needs.

Tech Stack Utilizes a mix of analytics and cloud tools (Hotjar, Matomo, Piwik PRO Core, iCIMS, WordPress, Google Cloud, Microsoft 365) suggesting openness to digital sales enablement, CRM integrations, and data-driven marketing that can be leveraged to improve lead capture and customer experience.

Brand Partnerships Distributes well-known brands (Bryant, Carrier Milwaukee, Midea, Airquest, Payne) offering leverage for co-marketing, training, and incentive programs with manufacturers to drive higher-margin product mixes and channel collaboration.