Auckland Unlimited

Government AdministrationAuckland, New Zealand501-1000 Employees

TAU, known as Tātaki Auckland Unlimited, acts as Auckland’s hub for culture, events, and destination development. It operates as a council-controlled organization within the government administration landscape and is based in Auckland, New Zealand. The organization aims to enrich the city's cultural life by delivering events, experiences, and taonga (treasures) that engage communities and celebrate local identities, while bolstering Auckland’s standing as a world-class place to live and visit. Through its activities, TAU seeks to strengthen community connections and contribute to the city’s vibrant cultural ecosystem.

In 2026, TAU expanded its partnerships by collaborating with Live Nation New Zealand to present the Winter Series, a curated concert program developed in association with TAU on behalf of Auckland Council Events.

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