Incentives leverage Au Energy’s Shell partnership offers substantial incentives for brand conversions and new builds, including up to 2,000,000 in incentives and up to 1,000,000 in upfront capital, presenting a compelling motivation for new site acquisitions or facility upgrades.

Cost savings Customers can save per gallon with rack pricing versus DTW, plus a direct 1% discount on every invoice, and additional competitive rebates based on volume, creating a strong value proposition for high-usage fleets and multi-site operators.

Loyalty & rewards Access to Shell Fuel Rewards and dedicated fleet card programs can drive repeat business and lift sales by an estimated 20%, making it advantageous to target operators with repeat fueling needs and multi-site footprints.

Scale-ready Turn-key credit card programs and brand alignment with Shell support scalable growth for mid-market fuel buyers, especially those considering facility expansions, conversions, or new builds across California.

Risk & compliance Resources for environmental compliance and new facility design accompany the value proposition, appealing to operators prioritizing regulatory readiness and sustainable infrastructure alongside fuel procurement.