Attraction World Group | AWG

Travel ArrangementsEngland, United Kingdom11-50 Employees

Attraction World Group (AWG) is a Birmingham, England-based travel arrangements company that operates an extensive Experience Ecosystem for B2B partners. It curates a broad catalog of tours, activities and attractions, spanning thrill rides to scenic experiences, with the aim of helping travelers holiday more effectively. The group works directly with more than 20,000 tours, activities and attractions across over 30 countries, providing a large-scale platform for partner agencies.

The company targets business-to-business customers, offering a centralized channel to connect end customers with worldwide experiences and pre-booking capabilities. It reports serving more than 5 million customers and selling over 12 million tickets to date, and it maintains a social media audience of more than 1 million. In 2026, the organization expanded its team with the appointment of Carly-Ann Moore as Strategic Account Manager, reflecting ongoing growth in its partnerships and service capability.

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