Strategic Partnerships Leverage AWG’s extensive partner network (300+ partners) and 20,000+ tours to upsell bundled experiences to existing B2B clients, focusing on cross-sell opportunities across regions with growing tourism demand.

Technology Driven AWG emphasizes technology and a large Experience Ecosystem; sales can position integrated ticketing and seamless booking improvements as a differentiator for tour operators seeking digital transformation and better conversion rates.

Expanding Markets With presence in over 30 countries and a broad catalog of activities, target regional partners and aggregators aiming to expand beyond core offerings, highlighting AWG’s vast inventory and reliability post-COVID normalization.

Customer Scale Support the customer base of over 5 million pre-booked experiences and social media reach; propose co-marketing, data insights, and loyalty programs to increase repeat bookings and deepen partner engagement.

Growth Narrative Recent leadership hires and strategic partnerships (Travel Connections Sport, Birmingham Women’s & Children NHS) indicate a growth and social impact trajectory; align sales pitches with value-add services, CSR alignment, and scalable collaboration models.