Academic health expansion The organization is a large academic medical center within a major nonprofit health system (Advocate Health) with extensive facilities including a tertiary-care hub, community hospitals, 300+ primary and specialty locations, and Wake Forest University School of Medicine. This indicates cross-institution demand for enterprise software, data analytics, and clinical collaboration tools across multiple sites.

Large scale workforce With over 20,000 teammates and more than 10,000 employees at Wake Forest Baptist Health alone, there is a sustained need for HRIS, employee engagement platforms, training and compliance solutions, and IT services that support large, distributed teams.

Tech-savvy operations Their tech stack includes Adobe, SQL, DocuSign, OneDrive, and video/healthcare tech partners like GE Healthcare and Video.js, signaling openness to cloud, digital workflow, secure e-signature, and multimedia-based platforms that can be leveraged for patient engagement, clinical training, and remote collaboration.

Funding and innovation Significant community benefits spend and recent investments in startups through Wake Forest School of Medicine, plus a DoD grant for orthopaedics, suggest opportunities in philanthropy-adjacent partnerships, research collaborations, and grant-aligned technology or data solutions that support outcomes and reporting.

Leadership and growth New executive leadership including a CEO appointed in 2026 and ongoing strategic realignment within Advocate Health point to an organization in transition, presenting opportunities for executive-level relationship building, contract refreshes, digital transformation programs, and scalable solutions across the system.