Growth potential Regional governing body with multiple affiliated clubs (60+) and a focus on grassroots to elite levels, indicating opportunities to expand sponsorships, club-wide programs, and youth development initiatives.

Leadership changes Recent appointment of a new Chief Executive Officer and a departure of a Performance Pathway Lead, suggesting an openness to new partnerships, strategic initiatives, and potential fresh approaches to performance programs and funding.

Wellness and mental health Active collaboration with mental health organizations and new partnerships, signaling demand for mental health, wellbeing resources, and athlete support programs aligned with sport performance offerings.

Digital and events Engagement through newsletters, events, and online workshops plus a presence on digital platforms, presenting opportunities for digital training platforms, event sponsorships, and analytics-driven coaching solutions.

Limited scale gives agility Smaller revenue base under one million with a clear growth trajectory and strong regional network, making tailored, cost-effective value propositions (training curricula, coaching certifications, and club management tools) attractive to Athletics NI and its clubs.