Insights

Certifications scale AFAA has issued over 350,000 certifications across 73 countries in 30+ years, indicating a large, global certification network with potential cross-sell opportunities for training platforms, LMS partners, and premium certification programs.

Strategic partnerships Recent collaborations with Zumba, NASM, VertiMax, and international groups suggest AFAA is open to co-marketing and program integration; explore co-branded courses, discounted bundles, and joint credentialing activities.

Digital ad traffic Active tech stack including Google Ads, Microsoft Advertising, Reddit Ads, HubSpot Analytics, and Adobe Experience Cloud signals strong digital marketing investments; target opportunities in CRM, marketing automation, and analytics enhancements for lead nurturing.

Revenue potential Reported revenue range of 25–50 million with 201–500 employees positions AFAA as a mid-market fitness education provider; identify scalable tech, content delivery, and enterprise licensing solutions to support growth without overhauling existing systems.

Industry positioning Affiliation with multiple fitness associations and focus on instructors and trainers highlights opportunities in LMS content libraries, credential verification, continuing education, and integration with fitness tech ecosystems used by large gym networks.

Similar companies to Athletics and Fitness Association of America - AFAA

Athletics and Fitness Association of America - AFAA Tech Stack

Athletics and Fitness Association of America - AFAA uses 8 technology products and services including Google Ads, Microsoft Advertising, Reddit Ads, and more. Explore Athletics and Fitness Association of America - AFAA's tech stack below.

Athletics and Fitness Association of America - AFAA's Email Address Formats

Athletics and Fitness Association of America - AFAA uses at least 4 email formats:
Athletics and Fitness Association of America - AFAA Email FormatsExamplePercentage
First@afaa.comJohn@afaa.com
72%
FirstL@afaa.comJohnD@afaa.com
23%
First.Last@afaa.comJohn.Doe@afaa.com
4%
First.MiddleLast@afaa.comJohn.MichaelDoe@afaa.com
1%

Frequently Asked Questions

What is Athletics and Fitness Association of America - AFAA's phone number?

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You can contact Athletics and Fitness Association of America - AFAA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Athletics and Fitness Association of America - AFAA's official website and social media links?

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Athletics and Fitness Association of America - AFAA's official website is afaa.com and has social profiles on LinkedIn.

How much revenue does Athletics and Fitness Association of America - AFAA generate?

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As of October 2026, Athletics and Fitness Association of America - AFAA's annual revenue is estimated to be $25M - $50M.

What is Athletics and Fitness Association of America - AFAA's NAICS code?

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Athletics and Fitness Association of America - AFAA's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Athletics and Fitness Association of America - AFAA have currently?

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As of October 2026, Athletics and Fitness Association of America - AFAA has approximately 337 employees across 6 continents, including North America, Asia and Europe. Key team members include Founder: J. P. S., Founder And Managing Member: B. G. and Health And Fitness Center Co-Owner: J. P. Explore Athletics and Fitness Association of America - AFAA's employee directory with LeadIQ.

What industry does Athletics and Fitness Association of America - AFAA belong to?

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Athletics and Fitness Association of America - AFAA operates in the Wellness and Fitness Services industry.

What technology does Athletics and Fitness Association of America - AFAA use?

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Athletics and Fitness Association of America - AFAA's tech stack includes Google Ads, Microsoft Advertising, Reddit Ads, HubSpot Analytics, Adobe Experience Cloud, Microsoft 365, Mimecast Secure Email Gateway and OpenAI.

What is Athletics and Fitness Association of America - AFAA's email format?

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Athletics and Fitness Association of America - AFAA's email format typically follows the pattern of First@afaa.com. Find more Athletics and Fitness Association of America - AFAA email formats with LeadIQ.

When was Athletics and Fitness Association of America - AFAA founded?

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Athletics and Fitness Association of America - AFAA was founded in 1983.
Athletics and Fitness Association of America - AFAA logo

Athletics and Fitness Association of America - AFAA

Wellness and Fitness ServicesArizona, United States201-500 Employees

The Athletics and Fitness Association of America (AFAA) certifies group exercise instructors and personal trainers, offering credentials that combine practical skills, science, and hands-on experience. Founded in 1983 and based in Gilbert, Arizona, AFAA has issued over 350,000 certifications in 73 countries.

Its primary customers are fitness professionals seeking credible credentials and ongoing professional development. The organization's work aims to elevate leadership and motivate participants toward healthier lifestyles within the wellness and fitness services sector. In 2022, AFAA announced a collaboration with the National Health Council on a joint project.

Section iconCompany Overview

Phone number
Website
afaa.com
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1983
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Athletics and Fitness Association of America - AFAA's revenue is estimated to be in the range of $25M - $50M

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