Large edu market The company operates in Education Administration Programs with 11-50 employees and services including graduate follow-up, senior exit, and athletic surveys, indicating a solid footprint in the education sector ripe for enterprise school districts and higher ed institutions seeking third-party survey partners.

Strong participation Reported high response rates such as senior exit surveys over 90% participation and postgraduate surveys up to five years after graduation suggest a proven, reliable data collection capability that can be leveraged to upsell advanced reporting, benchmarking, and grant-application support.

Comprehensive survey mix Offerings span graduate follow-up, exit surveys, athletic surveys, coach surveys, middle school surveys, and online parent surveys, creating multiple entry points for cross-selling additional survey types, data analysis, and customized reporting packages to diverse school roles.

Full-service advantage A staffed call center and multi-channel survey delivery (online, phone, paper) position the company as a turnkey solution for districts lacking internal survey capabilities, enabling upsell of ongoing engagement programs, long-term contracts, and training services.

Tech and cost efficiency Utilizes a robust tech stack including AWS, Google Ads, The Trade Desk, Snowplow, WordPress, and analytics-driven reporting, offering opportunities to bundle digital marketing, analytics enhancements, and scaled survey deployment for larger districts seeking data-driven decision support.