Sustainability Advantage Athens Paper is FSC, SFI, and PEFC certified across all divisions, signaling strong sustainability credentials that can be leveraged to win green procurement and ESG-aligned contracts with large enterprises and government accounts.

Wide Format Upsell With a dedicated Wide Format division offering HP Latex and Scitex printers, there is a clear opportunity to cross-sell high-margin media, coatings, and service contracts to customers expanding signage, POS, or experiential marketing programs.

Digital Print Growth Recent launches of DigiTech TruFire LT/X2, HP Latex 630 Series, and Canon Colorado M-Series suggest momentum in digital and specialty papers; target existing customers and agencies seeking bulk digital substrates and compatible inks, media, and maintenance packages.

Strategic Packaging A VP of Packaging and a packaging division capable of facility reviews indicate a services-led approach to reducing total costs; promote packaging optimization, workflow assessments, and turnkey supply of packaging substrates for manufacturers and e‑commerce brands.

Broad Product Range With over 10,000 products and multi-division offerings (Paper, Packaging, Wide Format), there is an opportunity to bundle solutions across categories, sell annual supply contracts, and propose streamlined procurement programs to mid-market manufacturers and print shops.