VIP-focused opportunity Athena Gun Club operates a VIP Club and VIP shooting lanes, indicating a potential upsell path for premium memberships, exclusive events, and corporate partnerships.

Corporate events With services in corporate and private events, there is a strong sales angle for team-building packages, on-site training, and custom firearms experiences for businesses seeking unique partner experiences.

Training & education Offering CHL classes and basic/advanced firearms training suggests cross-sell potential for expanding into safety courses, certification bundles, and recurring training subscriptions for existing members.

Retail & services On-site custom firearms dealer, gunsmith, rental options, and an interactive retail experience present opportunities to upsell accessories, maintenance services, extended range memberships, and exclusive gear bundles.

Digital presence A tech-enabled facility using WordPress, Google Workspace, and social channels indicates potential for targeted digital marketing, member acquisition campaigns, and virtual simulator promotions to drive traffic and bookings.