Growth momentum AT Sports is actively expanding its footprint through recent events and partnerships, signaling a growth trajectory that sales teams can leverage to upsell enhanced coatings, portable surfaces, and installation services following partnerships and summits.

Expansion potential Recent collaboration with JayKay Pickleball and the inaugural AT Sports Summit indicate appetite for broader distribution and customer engagement, offering opportunities to offer premium surface solutions, maintenance programs, and custom coatings for pickleball, basketball, and other courts.

Mid-market focus With 11-50 employees and revenue in the 10–25 million range, AT Sports sits in a mid-market segment where scalable, repeatable sales motions for durable coatings, portable surfaces, and court repair systems can drive higher-margin repeat orders.

Digital reach Existing tech stack and active online presence (CDN, analytics, video, and Google sign-in) present multiple channels for targeted outreach, content marketing, and product demos to showcase new portable surfaces and maintenance offerings.

Sustainability angle AT Sports’ focus on durable coatings and repair systems aligns with cost-saving, long-life court foundations, presenting a selling point around longer-lasting surfaces, reduced replacement frequency, and environmental benefits for customers.