Growth in Membership Expansion As the largest independent SAP user group with over 51-200 employees, ASUG serves a substantial and growing community of SAP users across North America. This presents opportunities for vendors to offer tailored SAP solutions, consulting, or licensing services to a diverse and engaged audience seeking to maximize their SAP investments.

Focus on Cloud Licensing Models With ASUG recently launching a new line of business licensing models for the public cloud and actively engaging in SAP licensing discussions, there is a clear demand for innovative cloud licensing and subscription-based solutions. Companies providing cloud services or SAP licensing management tools could find strategic sales prospects here.

Active Event Participation ASUG frequently participates in and sponsors major SAP conferences and partner events, creating optimal touchpoints for outreach and brand visibility. Engaging with ASUG at these events or through partnership opportunities can help position solutions directly in front of key SAP users and decision-makers.

Community and Diversity Programs ASUG’s initiatives like Women Connect and community-building activities demonstrate an emphasis on diversity and inclusive engagement within the SAP user ecosystem. Providing solutions focused on employee engagement, diversity, or community support could resonate well with ASUG’s values-driven initiatives.

Strategic Partnership Opportunities Having partnered with organizations such as DSAG and SAP on programs like DAAP, ASUG is open to collaborations that enhance SAP adoption and digital access. Vendors offering complementary SAP enhancements or consulting services could explore strategic alliances to leverage ASUG’s influence and network for joint growth initiatives.