Grow through acquisitions Astral has a history of expanding its brand portfolio, notably with Aloette acquisition, signaling opportunities to cross-sell or bundle products across PÜR, Aloette, COSMEDIX and butter LONDON to expand market reach.

Diverse brand suite With four distinct brands spanning makeup and skincare, there are multiple entry points for partnerships, private label opportunities, or co-branded campaigns tailored to different customer segments and global markets.

Digital commerce focus Tech stack includes Shopify Plus and global online marketing channels like TikTok, suggesting sales opportunities through direct-to-consumer initiatives, influencer programs, and performance marketing optimization.

Leadership changes Recent appointment of a new CEO indicates potential strategic shifts; engage early to align with new growth plans, product priorities, and potential new channels or geographies.

Compliance and security Past data breach highlights the importance of robust data security and compliance; offer solutions or services that strengthen security posture for consumer data handling, privacy, and incident response.