Regional Focus Target small and medium businesses within Astound's West Coast footprint by expanding from consumer internet to business-grade connectivity. Offer DIA options, static IPs, and service level guarantees to capture mid-market customers who need reliable uptime and dedicated support in the Bay Area, Washington, and Oregon.

Business-Grade Growth Capitalize on demand for enterprise-grade reliability by bundling high-speed internet with managed services such as VPN support, SD-WAN, firewall, and security monitoring to win SMB customers migrating from slower providers.

Channel Partnerships With a lean internal team, accelerate sales by building a partner ecosystem of MSPs, VARs, and local resellers to expand market reach, reduce cost-to-close, and drive co-branded marketing in the Wave footprint.

Competitive Edge Differentiate against larger incumbents with personalized local service, flexible pricing, quick on-site support, and a unified brand presence under Wave Broadband that can ease cross-sell into business and residential segments.

Market Demand Align with rising demand for reliable, low-latency connectivity in hybrid work and cloud adoption by offering scalable bandwidth, cloud connectivity, and security-friendly solutions that appeal to both home-based businesses and small offices.