Expanding Geographies Assured Data Protection is actively expanding its footprint in Europe, notably launching services in France and partnering with UK-based MSPs. This presents opportunities to offer tailored backup and disaster recovery solutions to regional clients seeking reliable local support.

Service Innovation The company's recent launches of Zerto-powered disaster recovery solutions and Nutanix collaboration highlight a focus on cutting-edge technology and scalable disaster recovery options, ideal for clients seeking high availability and minimal downtime.

Strategic Partnerships Partnerships with Wavenet, Harbor Solutions, and major tech providers indicate a strong channel focus, enabling cross-selling of advanced backup, cloud, and DR services to diverse client bases.

Market Positioning With a revenue range of 100-250 million and recognition such as Nutanix MSP of the Year, Assured is positioned as a trusted and innovative player in the managed data protection space, creating opportunities to target mid-size and enterprise clients.

Technological Focus Their emphasis on quick backups, reducing data center footprints, and automating IT workflows suggests opportunities to upsell efficiency-boosting services to organizations aiming for digital transformation and cost reduction.