Assurance Capital

Venture Capital and Private Equity PrincipalsFlorida, United States11-50 Employees

Assurance Capital is a private investment firm that provides customized growth solutions to profitable, lower-middle-market companies across the United States, offering control equity through its private equity vehicle and tailored debt solutions through its private debt fund. Its target market comprises established companies led by experienced management teams with a track record of creating enterprise value, and the firm emphasizes long-standing relationships with management as a core element of its approach. Based in Orlando, Florida, Assurance Capital operates two investment vehicles—one focusing on controlling equity investments in U.S. lower-middle-market companies, and the other delivering growth-oriented debt facilities in the same segment. The company positions itself within the venture capital and private equity landscape, leveraging its experience to support growth and capitalization strategies for mature, profitable businesses. A recent development noted is a partnership formed in early 2018 with Canopy Capital Partners, which involved a majority recapitalization of Turtle later that year. The firm maintains a presence in the private investment sector with a focus on structured solutions for established firms seeking value creation through experienced governance and tailored capital structures.

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