Affordable membership Target campus activity programs and student organizations with the APCA’s affordable($299/year per campus) membership model, offering cooperative buying, event resources, and leadership development to drive effortless adoption and cross-campus upsell opportunities.

Education and events Leverage APCA’s leadership development workshops, activities conferences, and educational sessions to offer complementary training, speaker bureaus, and sponsored content partnerships to both member campuses and external vendors seeking exposure.

Comprehensive resource suite Position add-on sales around APCA’s extended resources (Student Activities Journal, National Buyers Guide, programming handbook, artist schedules, and report cards) as packaged bundles for campus events teams seeking streamlined planning and vendor access.

Tech-enabled insights Explore partnerships or integrations with APCA’s tech stack (Optimizely, Adobe Analytics, Power Automate, Snowflake/Redshift, GitLab, Trustpilot, Wistia) to offer data-driven marketing, analytics, and content optimization services to improve member engagement and event ROI.

Market positioning Capitalize on APCA’s national footprint and the mid-market revenue profile (revenue in the $1M–$10M range, 11–50 employees) by offering scalable software, vendor sponsorships, and targeted advertising packages that appeal to campus event planners and associated student organizations.