Midwest Exclusive Associated Coffee Service, Inc. is the exclusive Hills Bros. Coffee program distributor for c-store, gas station, and restaurant locations in the Midwest, presenting a targeted growth opportunity to build relationships with regional retailers seeking a branded coffee program.

Brand Differentiation The relaunch to distinguish Eight O'clock Coffee and Hills Bros. Coffee creates a clear cross-sell pathway for branded beverage solutions, enabling sales reps to position bundled coffee, tea, and slushy offerings as a core value in-store experience.

Full Service Upsell offer includes new equipment, signage, and top-tier service, presenting a compelling upsell case for store refreshes and rebranding projects that can drive higher-margin equipment and ongoing maintenance contracts.

Creaping Credit Marketing incentive of a $250 credit voucher on opening orders can be highlighted to accelerate new-store conversions and win initial traction with operators evaluating station rebranding.

Growth Readiness With 11-50 employees and annual revenue in the low to mid single digits, there is potential for scalable sales outreach in the Midwest to expand across mid-market chains and independent retailers seeking regional coffee program partnerships.