AI-driven capabilities ASP has recently launched an AI exhibitor profile tool and Composer II, signaling a strong push into advanced automation and enhanced self-serve website building for events. This presents sales opportunities to offer complementary AI integration services, data analytics partnerships, or premium AI-enabled features to event organizers.

Integrations expansion A major upgrade to the integrations framework in 2025 indicates ASP can connect with a broad ecosystem of event software. Potential sales angles include offering pre-built integrations, marketplace partnerships, or co-sell arrangements with popular marketing, registration, and analytics tools.

Market recognition Being shortlisted as a Best Supplier to Organisers at the EN Awards enhances credibility with prospective clients. Use this recognition in outreach to win competitive RFPs and position ASP as a trusted, award-winning partner for event websites and CMS needs.

Composer platform Composer II and the original Composer platform enable organizers to rapidly build event sites with multiple pre-set builds. This presents upsell potential for premium templates, ongoing site optimization services, and managed CMS support for larger, multi-event portfolios.

Global reach with local expertise Operating from Nevada with a global-partner positioning and a track record across many events, ASP can target mid-market organizers looking for localized support and scalable web solutions. Sales motions can emphasize nearshore-like support, customization options, and flexible engagement models to win longer-term contracts.