Industry Leadership ASMP has established itself as the leading trade association for professional photographers focused on publication imagery, providing a strong network and authority within the photography industry which can be leveraged for targeted marketing and partnership opportunities.
Active Community Engagement With 39 chapters nationwide and a history of hosting and attending industry events such as Bild Expo and State of the Industry, ASMP offers multiple touchpoints for engaging with photographers and industry stakeholders for promotional collaborations and sponsored programs.
Strategic Collaborations Recent partnerships, including those with TIME and NANPA, demonstrate ASMP’s openness to joint ventures and competitions, suggesting potential for collaborating on promotional campaigns, content sponsorships, and exclusive offerings for its members.
Digital and Tech Savvy Utilizing a diverse tech stack including AWS, Shopify, and marketing tools like LinkedIn Ads, ASMP is positioned to adopt innovative digital solutions, presenting opportunities for tech integrations, platform sponsorships, and digital service offerings tailored to professional photographers.
Market Growth and Revenue With a revenue ranging from $100M to $250M and a sizable member base, ASMP represents a lucrative customer segment for business development efforts, including product sales, educational services, and tailored marketing initiatives within the professional photography sector.