Insights

Digital Commerce ASICS Digital drives e-commerce, mobile apps, and marketing tech for ASICS worldwide, presenting opportunities to upsell digital marketing platforms, analytics, and cloud services to optimize online sales and user engagement.

Data & Analytics Current tech stack includes Google BigQuery, SAP BI, and ServiceNow, indicating readiness for data warehousing, advanced analytics, and streamlined IT service management solutions to improve decision making and operational efficiency.

Global Collaboration Established in 2016 with global partnerships across regions, offering a pathway to expand into regional digital platforms, localization services, and regional e-commerce enhancements to grow market reach.

Growth Opportunities Revenue is in the mid-range for a mid-sized software division; potential for scalability via expansion in new digital experiences, personalized marketing tech, and fitness platform monetization partnerships.

Brand Partnerships Frequent brand collaborations and product launches (shoes, apparel, lifestyle collections) create openings for co-marketing tech, influencer analytics, and CRM integrations to optimize go-to-market launches.

Similar companies to ASICS Digital

ASICS Digital Tech Stack

ASICS Digital uses 8 technology products and services including iCIMS, SAP BusinessObjects Business Intelligence suite, Amazon Web Services, and more. Explore ASICS Digital's tech stack below.

Media & News

ASICS Digital's Email Address Formats

ASICS Digital uses at least 7 email formats:
ASICS Digital Email FormatsExamplePercentage
First.Last@asics.comJohn.Doe@asics.com
96%
Last.First@asics.comDoe.John@asics.com
2%
First.Middle@asics.comJohn.Michael@asics.com
2%
First.Last@runkeeper.comJohn.Doe@runkeeper.com
82%
First@runkeeper.comJohn@runkeeper.com
15%
First.Middle@runkeeper.comJohn.Michael@runkeeper.com
2%
Last.First@runkeeper.comDoe.John@runkeeper.com
1%

Frequently Asked Questions

What is ASICS Digital's phone number?

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You can contact ASICS Digital's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ASICS Digital's official website and social media links?

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ASICS Digital's official website is asics.com and has social profiles on LinkedIn.

How much revenue does ASICS Digital generate?

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As of August 2026, ASICS Digital's annual revenue is estimated to be $50M - $100M.

What is ASICS Digital's NAICS code?

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ASICS Digital's NAICS code is 5112 - Software Publishers.

How many employees does ASICS Digital have currently?

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As of August 2026, ASICS Digital has approximately 133 employees across 4 continents, including North America, Europe and Oceania. Key team members include Chief Executive Officer: D. S., Head Of Product, Digital Enablement: M. R. and Head Of Product - Digital Channels: A. S. Explore ASICS Digital's employee directory with LeadIQ.

What industry does ASICS Digital belong to?

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ASICS Digital operates in the Software Development industry.

What technology does ASICS Digital use?

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ASICS Digital's tech stack includes iCIMS, SAP BusinessObjects Business Intelligence suite, Amazon Web Services, Docker, Segment, Google BigQuery, ServiceNow and AfterPay.

What is ASICS Digital's email format?

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ASICS Digital's email format typically follows the pattern of First.Last@asics.com. Find more ASICS Digital email formats with LeadIQ.

When was ASICS Digital founded?

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ASICS Digital was founded in 2016.
ASICS Digital logo

ASICS Digital

Software DevelopmentMassachusetts, United States51-200 Employees

ASICS Digital is the software development arm of ASICS, established in 2016 and based in Boston, Massachusetts. It builds digital technologies to connect the ASICS brand with consumers and oversees global e-commerce platforms and other digital services that support the brand's direct-to-consumer activities. The Runkeeper mobile running app, which ASICS Group acquired in 2016, serves a large user base with more than 50 million users in 180 countries, illustrating the scale of the company's digital reach. 

The unit serves ASICS customers and Runkeeper users, aiming to align digital experiences with the brand's product and lifestyle offerings. A notable recent development is ASICS' June 2026 spin-off of its Onitsuka Tiger business, reflecting strategic realignment within the broader company.

Section iconCompany Overview

Phone number
Website
asics.com
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    ASICS Digital's revenue is estimated to be in the range of $50M - $100M

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