Analytics Driven Growth Leverage the current WordPress site and Google Analytics to grow both online and in-store sales through local SEO, targeted email campaigns, and conversion funnel optimization; implement retargeting and promotions around art parties and workshops to increase bookings and average order value.

Event Driven Growth Scale revenue by expanding the art birthday party and workshop offerings; forge partnerships with local party planners, schools, and craft suppliers for bundled experiences, and cross-sell art supplies and kits during events and online.

Local Market Capture With a New Orleans presence, focus on local partnerships with craft stores, studios, and tourism venues to drive foot traffic and cross-promote online sales; develop a co-branded promotions program with hotels and attractions.

Platform Modernization Upgrade the e-commerce and site architecture to improve mobile checkout, inventory for workshops, and POS integration for walk-in studio revenue; consider upgrading to a modern platform and adopting a CRM to capture leads from events.

Strategic Partnerships Leverage supplier relationships and potential wholesale channels to expand product range and offer exclusive art kits; pursue licensing opportunities and partnerships that differentiate from larger marketplaces.