Marketable scope Target small to mid-sized studios and community centers in Ohio and nearby states to expand class offerings and outreach, leveraging their existing programs for teens and adults to cross-sell workshops, certified instructor programs, and weekend intensives.

Technology leverage Position AIM as a tech-enabled studio using Squarespace for e-commerce and class enrollment, Google Cloud and Workspace for operations, and analytics to optimize marketing and membership retention; offer customization and managed digital marketing packages to other studios.

Revenue growth Highlight opportunities to scale revenue through online classes, merchandise, and branded performance events; explore partnerships or sponsorships with local schools and arts organizations to create new revenue streams and competitive differentiation.

Competitive stance Benchmark against peer studios like Steps On Broadway to identify unique selling propositions such as diverse age programs, competitive teams, and a broad class mix from toddler to adult, then tailor outreach to studios seeking broader curricula and student retention strategies.

Client expansion Leverage existing geographic footprint in Fairfield Township and Miamisburg to develop regional marketing packages, attract corporate wellness or team-building programs, and offer onboarding for new instructors to accelerate growth and adoption of advanced training.