Midmarket Hospitality Target Arrowwood Lodge at Brainerd Lakes as a mid-sized hospitality provider with a $25M-$50M revenue range and 11-50 employees, indicating an opportunity for scalable hospitality technology, guest experience enhancements, and service optimization solutions.

Technology footing Current tech stack includes Microsoft 365 and GoDaddy, suggesting potential needs for advanced productivity tools, cloud collaboration enhancements, website performance, content management, and domain/hosting optimization to support marketing and guest engagement.

Growth potential Comparable peers show significantly larger scale (Grand View Lodge and Madden's on Gull Lake), implying Arrowwood Lodge may be seeking partnerships to accelerate growth, optimize operations, or upgrade systems to stay competitive in a growing market.

Talent & culture Smaller team size (11-50 employees) indicates emphasis on employee engagement, training, and retention initiatives; opportunities exist for workforce management solutions, recruitment platforms, and guest-service training programs.

Revenue-focused upsell With a healthy revenue base in the mid-market range, there is potential for upsell of hospitality-specific solutions (booking engines, loyalty programs, POS integration, CRM for guest personalization) to improve revenue per guest and operational efficiency.