Longstanding family Leverage Arrow Trailer & Equipment Co’s 60+ years in the Central Illinois market and family-owned status to position as a trusted, local partner for fleet maintenance, repairs, and trailer solutions.

Full-service capabilities Offer integrated trailer services including repairs, parts, welding, coatings, and conversions (tarp systems, dump liners, Aero Conestoga 2) to upsell maintenance contracts, part packs, and upgrade kits.

Diverse inventory Promote sales opportunities around new and used trailers alongside extensive parts and accessory inventories to capture customers seeking one-stop storage and trailer ecosystem solutions.

SMB market focus Target small-to-mid sized fleets (2–10 employees) with scalable service plans, rental options for storage containers, and cost-effective maintenance packages to grow recurring revenue.

Digital presence leverage Utilize existing tech stack and analytics to target local fleets, optimize service marketing, and track customer acquisition effectiveness for ongoing sales development.