Joint Buying Alliance ShopMyExchange participates in a joint buying alliance with the Navy Exchange Command, Marine Corps Exchange, Coast Guard Exchange, and the Defense Commissary Agency to secure better pricing and procurement scale across military exchanges. Sales opportunity: propose co-branded promotions and cross-sell opportunities within the alliance, and offer analytics to optimize assortment across participating services.

Mobile App Growth The Exchange launched the My Exchange app to enable tax-free shopping and military-exclusive pricing on mobile. Sales opportunity: upsell mobile-first features with personalization, loyalty rewards, push notifications, and seamless in-app checkout by integrating with existing commerce tech stack.

Platform Modernization Current tech stack relies on mainframe and traditional commerce platforms, creating potential friction for rapid feature delivery. Sales opportunity: offer modernization services, cloud-native e-commerce capabilities, API integration, data strategy, and security enhancements to improve speed, reliability, and interoperability with partners.

Veteran Brand The organization maintains a strong veteran-focused employer and customer brand, with ongoing recognition in veteran communities. Sales opportunity: partner with veteran-owned suppliers and vendors, run co-branded procurement programs, and develop training or internships to expand supplier diversity and workforce development.

Omni Channel Publicly visible content partnerships show omnichannel capabilities, including streaming coverage of major events via ShopMyExchange.com. Sales opportunity: develop sponsorships, advertising campaigns, and content partnerships with brands targeting military and veteran audiences, as well as cross-promotional opportunities around events.