Insights

Expanding Brand Portfolio Armstrong's recent launch of the German premium brand Opel indicates opportunities to promote parts, accessories, and after-sales services tailored for Opel customers, as well as potential cross-promotions with existing brands.

Luxury Market Focus With representation of luxury brands such as Mercedes-Benz, Jaguar, Land Rover, Porsche, and Lexus, there is a strong potential to target high-net-worth customers with specialized financing, insurance packages, and premium service plans.

Digital Engagement Utilizing advanced digital marketing tools like Google Ads, Facebook Pixel, and React positions Armstrong's to leverage data-driven campaigns to attract digitally savvy buyers across multiple brands and dealership locations.

Customer Relationship Building Armstrong’s emphasis on lifelong customer relationships suggests an opportunity to implement loyalty programs, personalized after-sales offers, and targeted marketing to increase repeat sales and upselling.

Regional Market Opportunity Located in Auckland with a diverse selection of popular brands and a sizeable workforce, Armstrong's can explore regional expansion strategies and specialized regional marketing initiatives to boost sales volume and dealership traffic.

Similar companies to Armstrong's

Armstrong's Tech Stack

Armstrong's uses 8 technology products and services including Google Ads, Microsoft Advertising, Facebook Pixel, and more. Explore Armstrong's's tech stack below.

Google Ads
Advertising
Microsoft Advertising
Advertising
Facebook Pixel
Analytics
Stimulus
Javascript Frameworks
React
Javascript Frameworks
Mautic
Marketing Automation
Google
Search Engines
ZURB Foundation
UI Frameworks

Media & News

Armstrong Motor Group launched German Car brand Opel on Apr 30th '22.
Armstrong’s is excited to announce the launch of German Car brand Opel to New Zealand in the coming months.
Mar 29, 2022 | armstrongs.co.nz

Armstrong's's Email Address Formats

Armstrong's uses at least 1 format(s):

Armstrong's Email Formats	Example	Percentage
First.Last@armstrongs.co.nz	John.Doe@armstrongs.co.nz	95%
First.MiddleLast@armstrongs.co.nz	John.MichaelDoe@armstrongs.co.nz	2%
Fir.Last@armstrongs.co.nz	Joh.Doe@armstrongs.co.nz	2%
Last@armstrongs.co.nz	Doe@armstrongs.co.nz	1%

Frequently Asked Questions

Where is Armstrong's's headquarters located?

Armstrong's's main headquarters is located at Epsom, Auckland 1023 New Zealand. The company has employees across 4 continents, including OceaniaNorth AmericaAfrica.

What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz and has social profiles on LinkedIn.

What is Armstrong's's NAICS code?

Armstrong's's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Armstrong's have currently?

As of March 2026, Armstrong's has approximately 236 employees across 4 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Executive Officer - Act: D. F.Chief Executive Officer: T. K.Chief Marketing Officer: N. B.. Explore Armstrong's's employee directory with LeadIQ.

What industry does Armstrong's belong to?

Armstrong's operates in the Motor Vehicle Manufacturing industry.

What technology does Armstrong's use?

Armstrong's's tech stack includes Google AdsMicrosoft AdvertisingFacebook PixelStimulusReactMauticGoogleZURB Foundation.

What is Armstrong's's email format?

Armstrong's's email format typically follows the pattern of First.Last@armstrongs.co.nz. Find more Armstrong's email formats with LeadIQ.

When was Armstrong's founded?

Armstrong's was founded in 1993.

Armstrong's

Q: What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz. Armstrong's has social profiles on LinkedIn.

Q: How many employees does Armstrong's have currently?

Armstrong's has approximately 236 employees.

Q: What technology does Armstrong's use?

Armstrong's's tech stack includes Adobe Photoshop, Cloudflare Bot Management, Vue.js, Element UI, PHP.

Motor Vehicle ManufacturingAuckland, New Zealand201-500 Employees

Armstrong’s is New Zealand's largest independent automotive retail group. Proudly representing 19 of the world's leading automotive brands across 20+ dealerships nationwide. 

We provide a full suite of services, from sales, finance & insurance, after-sales service through to parts & accessories for the following brands - Mercedes-Benz, Jaguar, Land Rover, Audi, Volvo, Porsche, Subaru, Peugeot, Citroën, Opel, Nissan, Mazda, Toyota, Lexus, INEOS, smart, Leapmotor.

Armstrong’s offering is more than one-off. Our people focus on building lifelong customer relationships. Premium to us goes beyond the car; premium is an experience.