Insights

Strong Market Position As New Zealand's largest independent automotive retail group representing 19 leading global brands, Armstrong's has extensive market reach and brand diversity, providing multiple cross-selling and upselling opportunities across premium and mainstream vehicle segments.

Recent Brand Expansion The recent launch of Opel in April 2022 demonstrates Armstrong's ongoing growth strategy and commitment to expanding its portfolio, opening avenues for targeted marketing campaigns to attract customers interested in German luxury and performance vehicles.

Customer Relationship Focus With a dedication to building lifelong customer relationships through comprehensive services including sales, finance, insurance, and after-sales, there are significant opportunities to enhance loyalty programs and personalized service offerings to increase repeat business.

Digital Advertising Capabilities Utilizing advanced digital marketing tools like Google Ads, Facebook Pixel, and React, Armstrong's can effectively target specific customer segments, optimize advertising spend, and expand online lead generation efforts to accelerate sales in both new and used vehicle markets.

Growth Potential in Premium Vehicles Given the premium brands represented, including Mercedes-Benz, Jaguar, Land Rover, and Porsche, there is a strong opportunity to target affluent customers with premium finance, exclusive offers, and personalized experiences that drive higher-margin sales and customer lifetime value.

Armstrong's Tech Stack

Armstrong's uses 8 technology products and services including Google Ads, Microsoft Advertising, Facebook Pixel, and more. Explore Armstrong's's tech stack below.

  • Google Ads
    Advertising
  • Microsoft Advertising
    Advertising
  • Facebook Pixel
    Analytics
  • Stimulus
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Mautic
    Marketing Automation
  • Google
    Search Engines
  • ZURB Foundation
    UI Frameworks

Armstrong's's Email Address Formats

Armstrong's uses at least 1 format(s):
Armstrong's Email FormatsExamplePercentage
First.Last@armstrongs.co.nzJohn.Doe@armstrongs.co.nz
95%
First.MiddleLast@armstrongs.co.nzJohn.MichaelDoe@armstrongs.co.nz
2%
Fir.Last@armstrongs.co.nzJoh.Doe@armstrongs.co.nz
2%
Last@armstrongs.co.nzDoe@armstrongs.co.nz
1%

Frequently Asked Questions

Where is Armstrong's's headquarters located?

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Armstrong's's main headquarters is located at 279 Ti Rakau Drive, Botany, Auckland, Auckland 2013, NZ. The company has employees across 4 continents, including OceaniaNorth AmericaAfrica.

What is Armstrong's's official website and social media links?

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Armstrong's's official website is armstrongs.co.nz and has social profiles on LinkedIn.

What is Armstrong's's NAICS code?

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Armstrong's's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Armstrong's have currently?

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As of October 2025, Armstrong's has approximately 501 employees across 4 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Executive Officer - Act: D. F.Chief Executive Officer: T. K.Chief Marketing Officer: N. B.. Explore Armstrong's's employee directory with LeadIQ.

What industry does Armstrong's belong to?

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Armstrong's operates in the Motor Vehicle Manufacturing industry.

What technology does Armstrong's use?

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Armstrong's's tech stack includes Google AdsMicrosoft AdvertisingFacebook PixelStimulusReactMauticGoogleZURB Foundation.

What is Armstrong's's email format?

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Armstrong's's email format typically follows the pattern of First.Last@armstrongs.co.nz. Find more Armstrong's email formats with LeadIQ.

When was Armstrong's founded?

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Armstrong's was founded in 1993.

Armstrong's

Motor Vehicle ManufacturingNew Zealand501-1000 Employees

Armstrong’s is New Zealand's largest independent automotive retail group. Proudly representing 19 of the world's leading automotive brands across 20+ dealerships nationwide. 

We provide a full suite of services, from sales, finance & insurance, after-sales service through to parts & accessories for the following brands - Mercedes-Benz, Jaguar, Land Rover, Audi, Volvo, Porsche, Subaru, Peugeot, Citroën, Opel, Nissan, Mazda, Toyota, Lexus, INEOS, smart, Leapmotor.

Armstrong’s offering is more than one-off. Our people focus on building lifelong customer relationships. Premium to us goes beyond the car; premium is an experience.

Section iconCompany Overview

Headquarters
279 Ti Rakau Drive, Botany, Auckland, Auckland 2013, NZ
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1993
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Armstrong's's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Armstrong's's revenue is estimated to be in the range of $10M$25M

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