Insights

Strong Market Position As New Zealand's largest independent automotive retail group representing 19 leading global brands, Armstrong's has extensive market reach and brand diversity, providing multiple cross-selling and upselling opportunities across premium and mainstream vehicle segments.

Recent Brand Expansion The recent launch of Opel in April 2022 demonstrates Armstrong's ongoing growth strategy and commitment to expanding its portfolio, opening avenues for targeted marketing campaigns to attract customers interested in German luxury and performance vehicles.

Customer Relationship Focus With a dedication to building lifelong customer relationships through comprehensive services including sales, finance, insurance, and after-sales, there are significant opportunities to enhance loyalty programs and personalized service offerings to increase repeat business.

Digital Advertising Capabilities Utilizing advanced digital marketing tools like Google Ads, Facebook Pixel, and React, Armstrong's can effectively target specific customer segments, optimize advertising spend, and expand online lead generation efforts to accelerate sales in both new and used vehicle markets.

Growth Potential in Premium Vehicles Given the premium brands represented, including Mercedes-Benz, Jaguar, Land Rover, and Porsche, there is a strong opportunity to target affluent customers with premium finance, exclusive offers, and personalized experiences that drive higher-margin sales and customer lifetime value.

Similar companies to Armstrong's

Armstrong's Tech Stack

Armstrong's uses 8 technology products and services including Google Ads, Microsoft Advertising, Facebook Pixel, and more. Explore Armstrong's's tech stack below.

Google Ads
Advertising
Microsoft Advertising
Advertising
Facebook Pixel
Analytics
Stimulus
Javascript Frameworks
React
Javascript Frameworks
Mautic
Marketing Automation
Google
Search Engines
ZURB Foundation
UI Frameworks

Media & News

Armstrong Motor Group launched German Car brand Opel on Apr 30th '22.
Armstrong’s is excited to announce the launch of German Car brand Opel to New Zealand in the coming months.
Mar 29, 2022 | armstrongs.co.nz

Armstrong's's Email Address Formats

Armstrong's uses at least 1 format(s):

Armstrong's Email Formats	Example	Percentage
First.Last@armstrongs.co.nz	John.Doe@armstrongs.co.nz	95%
First.MiddleLast@armstrongs.co.nz	John.MichaelDoe@armstrongs.co.nz	2%
Fir.Last@armstrongs.co.nz	Joh.Doe@armstrongs.co.nz	2%
Last@armstrongs.co.nz	Doe@armstrongs.co.nz	1%

Frequently Asked Questions

Where is Armstrong's's headquarters located?

Armstrong's's main headquarters is located at 279 Ti Rakau Drive, Botany, Auckland, Auckland 2013, NZ. The company has employees across 4 continents, including OceaniaNorth AmericaAfrica.

What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz and has social profiles on LinkedIn.

What is Armstrong's's NAICS code?

Armstrong's's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Armstrong's have currently?

As of October 2025, Armstrong's has approximately 501 employees across 4 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Executive Officer - Act: D. F.Chief Executive Officer: T. K.Chief Marketing Officer: N. B.. Explore Armstrong's's employee directory with LeadIQ.

What industry does Armstrong's belong to?

Armstrong's operates in the Motor Vehicle Manufacturing industry.

What technology does Armstrong's use?

Armstrong's's tech stack includes Google AdsMicrosoft AdvertisingFacebook PixelStimulusReactMauticGoogleZURB Foundation.

What is Armstrong's's email format?

Armstrong's's email format typically follows the pattern of First.Last@armstrongs.co.nz. Find more Armstrong's email formats with LeadIQ.

When was Armstrong's founded?

Armstrong's was founded in 1993.

Armstrong's

Q: What is Armstrong's's official website and social media links?

Armstrong's's official website is armstrongs.co.nz. Armstrong's has social profiles on LinkedIn.

Q: How many employees does Armstrong's have currently?

Armstrong's has approximately 501 employees.

Q: What technology does Armstrong's use?

Armstrong's's tech stack includes Adobe Photoshop, Cloudflare Bot Management, Vue.js, Element UI, PHP.

Motor Vehicle ManufacturingNew Zealand501-1000 Employees

Armstrong’s is New Zealand's largest independent automotive retail group. Proudly representing 19 of the world's leading automotive brands across 20+ dealerships nationwide. 

We provide a full suite of services, from sales, finance & insurance, after-sales service through to parts & accessories for the following brands - Mercedes-Benz, Jaguar, Land Rover, Audi, Volvo, Porsche, Subaru, Peugeot, Citroën, Opel, Nissan, Mazda, Toyota, Lexus, INEOS, smart, Leapmotor.

Armstrong’s offering is more than one-off. Our people focus on building lifelong customer relationships. Premium to us goes beyond the car; premium is an experience.