Expanded assortment Arenal Perfumerías operates with over 25,000 references across perfumery, cosmetics, dermocosmetics, dietetics, herbal products, baby care and more, indicating strong cross-sell opportunities across multiple wellness and personal care categories.

Online tech boost The adoption of Modiface virtual try-on and a tech stack featuring Doofinder and Cloudflare Bot Management suggests potential for enhanced digital sales, personalized product discovery, and improved online conversion rates that can be leveraged for upsell and cross-sell campaigns.

Health and care focus With emphasis on pharmacy-led services, nutraceuticals, pediatric care, geriatrics, orthopedics and nutrition tracking, there is a clear path to expand professional-formulated bundles and pharmacist-recommended kits for loyalty and higher AOV.

Family-led growth Arenal’s family-owned background paired with a regional footprint of over 40 stores and a national leadership position in para-pharmacy provides a trustworthy platform for exclusive brand partnerships, private-label development, and limited-time offers to drive store traffic.

Competitive alignment Revenue in the mid-range with peers of similar scale indicates room to capture broader share through price-competitive promotions, loyalty programs, and omnichannel experiences—especially leveraging the online store's seen innovations to compete with mid-market players.