Arela Email Format
Retail Apparel and FashionUusimaa, Finland11-50 Employees
Arela is a Finnish clothing brand specializing in cashmere knitwear and cotton basics. Founded in 2006 by designer Maija Arela, the company is based in Helsinki in the Uusimaa region and is run by Maija and her daughters, Anni (head designer) and Viivi (head of communications). Collections are produced with skilled professionals in Nepal, Latvia, China, and Finland. Its designs aim to appeal to a broad range of ages and body types, anchored in a minimalist sensibility and everyday functionality rather than a single demographic. The brand emphasizes natural materials and durability, and it offers a care service for knits to support customers after purchase, reflecting a commitment to product stewardship.