Leading Shopper Arc Worldwide is a top player within Publicis’s commerce agencies and has a proven track record of award-winning shopper and retail-focused work, signaling a strong capability to drive Irresistible Commerce for consumer brands.

Executive Recognition Recent leadership accolades for CEO Soche Picard and the agency’s Working Mother of the Year recognition highlight a high-visibility leadership team, which can be leveraged to secure executive sponsorships and larger, narrative-driven engagements.

Award Momentum Multiple awards in 2024 and ongoing partnerships with major brands like Colgate-Palmolive, Pernod Ricard, Unilever indicate a healthy win rate and credibility that can open conversations with prospective clients seeking proven impact in retail and shopper marketing.

Retail Partnerships Notable collaborations around multicultural and diverse shopper experiences (e.g., Walgreens platform with Vaseline, SheaMoisture, Dove) show Arc’s strength in inclusive, omnichannel activations that resonate with mainstream retailers and consumer brands targeting diverse audiences.

Scale and Capabilities With a workforce of 501–1000 and revenue in the lower to mid-billions, Arc sits in a scale sweet spot within Publicis with technical proficiency in data analytics, media, and creative tooling, offering opportunities for large-scale, integrated campaigns with measurable outcomes.