CPG Client Base Arc Worldwide already services major consumer-packaged goods brands (Unilever, Colgate-Palmolive, Pernod Ricard) and has demonstrated retail collaboration with Walgreens via shopper platform initiatives. This presents an opportunity to upsell additional shopper marketing, retail media activations, and cross-brand creative services within these accounts across more retailers and product lines.

Data Enabled Growth The agency's data-driven approach fuels breakthrough creative and results-focused campaigns. Leverage Arc's tech stack—Adobe Creative Cloud, AWS, SQL, Google Analytics—to pitch integrated measurement, attribution, and optimization programs that demonstrate ROAS for existing clients and reduce time-to-value for new prospects.

Multicultural Focus Arc has demonstrated success connecting fresh faces and multicultural shoppers to mainstream retail environments, such as the Vaseline/SheaMoisture/Dove initiative at Walgreens. There is an opportunity to expand multicultural shopper platforms to additional retailers and regions, aligning creative that resonates across diverse consumer segments.

Awards Leadership Recent leadership recognition for CEO Soche Picard and multiple agency awards position Arc as a credible, high-performing partner for brands seeking award-winning work and people-centric cultures. Use this momentum to accelerate conversations with new and existing clients prioritizing innovation, talent, and strong workplace culture.

Publicis Synergy As the leading creative engine within Publicis’s commerce agencies, Arc can bundle scale advantages and cross-network capabilities for large enterprise deals, expanding collaborations with Publicis Groupe clients and exposing opportunities for global campaigns, data- and tech-enabled creative across markets.