Global expansion ARB is expanding presence internationally with a new China office and export network serving over 100 countries. Sales opportunity: prospect adjacent markets in Asia and Europe, offer localized distribution partnerships and after-sales support.

Electric offerings Launch of an electric recovery winch signals product diversification into electrified off-road solutions. Sales angle: position ARB to equipment fleets and 4x4 enthusiasts seeking sustainable, high-performance recovery gear and OEM-adjacent integration opportunities.

Strategic partnerships Global customer base includes military, mining and government sectors. Opportunity: pursue government and enterprise procurement channels for rugged, mission-critical accessories, leverage ARB’s established reliability branding.

Brand leadership Australia’s largest manufacturer and distributor of aftermarket 4WD accessories with a broad product portfolio and 50+ stores internationally. Sales focus: upsell cross-category bundles, exclusive distribution rights, and co-marketing with regional retailers.

Talent and training Active apprentice programs and industry recognition point to skilled workforce development. Sales angle: partner on training-driven initiatives, after-market service programs, and technician-focused product education to drive service-led revenue.