Early Stage Growth Target potential partners and distributors in the hospital imaging equipment space to accelerate scale since Aray Medical operates with a small team and revenue under a million, indicating an opportunity for strategic partnerships and channel sales.

Imaging Technology Focus Leverage Aray's emphasis on breakthrough medical imaging technology and workflow productivity to position upgraded imaging modules, maintenance contracts, and ergonomic upgrades as a value proposition to mid to large hospitals seeking efficiency gains.

Service Advantage Offer premium service contracts, remote monitoring, and rapid responsiveness as differentiators to convert service-based deals with clinics and imaging centers that prioritize uptime and patient throughput.

Cost-Effective Solutions Present affordable entry points and scalable solutions given sub-$1M revenue, aiming at smaller hospitals and ambulatory centers that need cost-conscious procurement with reliable uptime and support.

Digital Outreach Utilize their technology stack and digital presence to run targeted campaigns via Pardot and analytics to identify prospects in the radiology and imaging departments and nurture them with educational content on workflow improvements.