Growth momentum AqueoUS Vets is actively expanding leadership and partnerships in 2025 with a new CEO, VP of sales, and a strategic partnership with R2O Technologies, signaling strong growth initiatives and expanding channel access in the water treatment market.

New capabilities Recent launches such as FoamPro foam fractionation technology and EcoCarb sustainable carbon media indicate AV’s move to broaden treatment capabilities for PFAS and CECs, creating upsell opportunities to agencies and utilities seeking advanced treatment options.

Public sector wins Contract win with the City of Woodbury and ongoing turnkey project capabilities position AV as a credible supplier for municipal water treatment projects, suggesting targeting additional municipalities and public utility RFP opportunities.

Digital and partner leverage Adoption of BI and CRM/ERP tools (HubSpot Content Hub, SAP, Microsoft Dynamics 365 Business Central) plus design partnerships (Transcend) points to streamlined proposals and data-driven targeting, enabling precise outreach to utilities and engineering firms.

Sustainability appeal As part of the Bain Double Impact family and focus on reducing contaminants, AV can strengthen value propositions around public health and environmental impact, resonating with sustainability-minded agencies and grant programs seeking eco-friendly water treatment solutions.