Integrated ERP CRM The company offers tightly integrated WorkWise ERP and OnContact CRM, with pre-configured integration between the two, presenting a compelling cross-sell and up-sell opportunity to manufacturers seeking streamlined information flow across operations and sales.

Manufacturing Focus Target manufacturing segments that use make-to-order, repetitive, and mixed-mode production, highlighting the ERP’s capabilities to shorten cycle times, optimize manufacturing execution and planning, and improve supply chain visibility.

Awards & Recognition OnContact CRM has earned multiple awards for design and workflow efficiency, which can be leveraged in value-based selling to differentiate from competitors and justify a faster ROI to prospective customers.

Acquisition Momentum The 2020 acquisition by Aptean signals a growth trajectory and broader resources, enabling joint marketing, larger deals, and accelerated implementation capabilities for enterprise manufacturing customers.

User-first Roadmap A long-standing focus on customer-inspired solutions and continuous product updates (CRM 10.x releases, workflow automation) suggests opportunities to upsell premium automation, analytics, and collaboration features to existing clients and prospects seeking modern, user-friendly ERP/CRM ecosystems.