Applift

Advertising ServicesNew York, United States11-50 Employees

Applift operates as a media buying marketplace built for the open internet, connecting advertisers and publishers to manage digital campaigns. For agencies, it enables audience targeting using contextual and geolocation signals, supports cross-device reach to keep brands top of mind, and offers clients greater control over their advertising and targeting. For publishers, the platform allows building a data management capability with no upfront costs or contracts, defining own audience segments and monetization terms, and connecting with leading supply partners. Headquartered in Mineola, New York, Applift is positioned in the advertising services industry as a small to mid-sized firm focused on open internet ad tech. In September 2020, Applift announced an IDFA Impact Assessment Calculator to help publishers and advertisers assess potential revenue impacts from iOS 14 updates.

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