Strategic Acquisition The company was acquired by Integrity Marketing Group in 2022, signaling strong backing and potential cross-sell opportunities with Integrity’s vast portfolio of life and health products and distribution channels.

Massive Marketing Support AGA offers industry-leading marketing cost support (50% of advertising costs covered) to independent agents, presenting a tangible incentive to recruit agents from competing FMOs and expand carrier relationships.

Medicare Focus With a large wave of baby boomers aging into Medicare eligibility and the ability to choose from multiple carriers, there is a clear opportunity to upsell and cross-sell Medicare-related products through expanded carrier options and training.

Digital Backbone Additionally, AGA’s tech stack (React-based interfaces, marketing automation tools, and SEO/UX integrations) supports scalable agent enablement, enabling sales teams to deploy digital marketing initiatives and track performance efficiently.

Scale & Partnership As an established field marketing organization aligning with Integrity’s resources, AGA presents a scalable platform for expanding into broader life, health, and wealth management solutions, offering potential for tiered partnership models and joint go-to-market programs.