Niche framework AFG focuses on enhancing equity valuation through its proprietary Economic Margin framework, representing a differentiated selling point to investment advisors and institutions seeking more accurate corporate performance measurements.

SMB-friendly With a small to mid-sized team (11-50 employees) and a global reach, AFG could be a good partner for mid-market firms looking to adopt sophisticated analytics without large enterprise overhead.

Tech-enabled Leveraging cloud and data tech such as Google Cloud, MySQL, and analytics-friendly tools positions AFG to scale data delivery, dashboards, and research products for clients seeking modern, tech-powered insights.

Decision accuracy By addressing distortions from traditional accounting, AFG offers a compelling value proposition to clients focused on mispriced equities, potential upsell into research subscriptions, analytics services, and premium reports.

Competitive positioning Comparable firms target wide markets; AFG can position as a specialist alternative to large providers by highlighting depth of Economic Margin methodology, potentially winning mid-tier institutional or advisory clients seeking differentiated insights.