Expansion signals APPLIED Adhesives is actively expanding via acquisitions and office openings in the Netherlands and the U.S., signaling growth in packaging, labeling, and paper converting markets. This presents opportunities to engage with newly integrated distributors and customers in these regions who may need enhanced adhesive solutions, dispensing equipment, and maintenance services.

Strategic partnerships Recent exclusive distribution deal with Henkel Packaging Adhesives in the U.S. expands product offerings and tech capabilities for converters in flexible packaging. Target prospects include convertors seeking reliable supply of proven adhesives and coating technologies, as well as potential cross-sell of packaging solutions and equipment.

Acquisition-driven demand Acquisitions such as Van Asperen Kleefstoffen and LJD Packaging indicate a broadened customer base in packaging, labeling, and related sectors, creating cross-sell opportunities for adhesives, dispensing equipment, and service maintenance across expanded geographic footprints.

Integrated solutions Positioning as an all-in-one adhesives solutions partner with a cost-in-use approach suggests value for customers seeking total lifecycle support, including sourcing, equipment, and maintenance. Sales strategies can emphasize total cost of ownership reductions and efficiency gains for manufacturers and converters.

Digital and data leverage The tech stack highlights use of Salesforce Service Cloud, Pardot, Power BI and other tools, enabling targeted account-based campaigns and service excellence. There is an opportunity to partner with accounts on digital adoption, predictive maintenance, and data-driven procurement to drive recurring revenue.