Microsoft 365 Optimization Applicable specializes in Microsoft 365 consultancy, 24x7 support, and automation-driven administration to streamline tasks, improve accuracy, and reduce manual effort, presenting a strong cross-sell opportunity for deeper M365 optimization and security posture enhancements.

Automation Driven Growth With automation at the core, Applicable can extend its offering to clients seeking scalable IT operations, offering additional automation projects and cloud migrations to Azure, unlocking opportunities for managed services, cost savings, and faster ROI.

Azure Migration Readiness Experience helping move workloads to Azure positions Applicable to pitch end-to-end cloud journeys, including migration planning, execution, and post-migration optimization, appealing to organisations aiming to modernise and centralise their IT stack.

Strategic Partnership Recent merger activity with Puttiapps signals a combined strength in product design, UX, and technical depth, creating a compelling case for cross-sell with clients needing integrated design-led digital transformation and robust technical delivery.

Mid-market Expansion Revenue in the 10–25M range and employee base of 201–500 indicate mid-market focus with potential upsell to larger enterprise clients, especially where security, compliance, and automation governance are priority requirements.